PS-1 : My views:
🙏Ramu🙏13/10/2022
Disclaimer: Fortunately, I haven’t read the book.

Characters :

Awesome Karthi – Vandiyathevan:

It’s the Jackpot for Karthi. He’s the primemover of the film and Karthi had flavored the same with sarcasm, flirting, and humor.

Majestic Vikram : Aditya Karikalan:

Though he’s limited screen space in this first part, he has terrorized his role as a king with lots of aggression as required for a king.

Composed handsome Jayam Ravi: Arun Mozhi Varman as the prince role demanded.

Hilarious Jayaram: Alvar Kadigan:

He’s so hilarious, though sometimes trespassing the “Lakshman Rekha” by digging the age old controversy of Vaishnav Vs Saivas (Perumal Vs Sivan)

Lethal Lady Aishwarya Rai: Nandini:

It’s a deadly combination for any lady if she’s awesome physique and treacherous look. Perfectly executed.

Beauty queen Trisha: Kundavai:

In my opinion, though she’s more beautiful than Aishwarya Roy in reality, she has somewhat lagged behind Aishwarya.

Amazing AR Rehman:

Threatened with background score. However, he should have missed his old friend poet Vairamuthu as lyrics is the weak point in this film.

Cinematography: It’s poetic, and grandeur.

Editing: Srigar Prasad:
CUT to the point.

Magnum opus for Director Mani Rathinam and writer Jeyamohan.

What a magic mesmerization these 2 duos executed together starting from screen play to dialogue.

One should appreciate the both for designing the structure of dialogues in such a way neither being too classical nor being too colloquial.

What a fascinating performance these duos did over a decade by carving this film minutes by minutes…

It’s a rare envious opportunity for Manirathinam who had been dreaming and dreaming and dreaming without desperation, without tiring, without fearing, without caring about criticisms for over a decade, continously corrected and corrected, revised and revised….

Amazing….

We each one of us have been living in this planet for such opportunity, such a dream that could whether turnout to be such a “Magnum opus…”.

My salute to the Director and supported him tirelessly by revising and revising the screenplay and dialogue by writer Jaya Mohan and Kumaravel too.

Magnum opusly yours,
🙏Ramu🙏

*BEWARE: Our First Decisions, Our First Actions …may… Translate into Long-term habits:*
🙏Ramu🙏10/10/2022

Have you ever wondered how have you not minded paying for coffee Rs 150 and paying Rs 250 for popcorn, @ PVR cinema halls and Rs 250 for coffee @ Starbucks, etc…? instead of paying few ten’s in regular shops.

Forget coffee or popcorn!!

*Think of how have we started paying for “drinking water?”*
——————————————–
Can you recall how do we decide restaurants in a new area? (Before “reviews” on the internet were of the norms?)

Assume if two restaurants are opposite to each other and one’s of no customers eating and the other has few customers eating and which one would you choose to enter?

To be more illustrated, when you’re walking past a restaurant or coffee shop, and you see *TWO 2 people standing in line, waiting to get in.*

*”This must be a good restaurant”*, you think yourself.

*”People are standing in line.” So you stand behind these people. Isn’t it?*

Suppose, another person walks by. He sees THREE 3 people standing in line and thinks, *”This must be a fantastic restaurant”* and joins the line. Then others join.

Economists call this type of behavior *”HERDING”*.

*It happens when we assume that something is good / bad on the basis of other people’s previous behavior, and our own actions follow suit.*

Economists coined the term (by deriving from above behavior *”HERDING”* as) *”SELF-HERDING”*.

This happens when we believe something is good or bad on the basis of our own previous behavior.

Essentially, once we become the FIRST person in line at the restaurant, *we begin to line up behind ourself in subsequent experiences.

Let me explain with example.

I generally have coffee for Rs 25 @ Sangeeta or Saravanabhavan. Starbucks was opened near by.

First I had wondered whether any sane person would pay Rs 250 @ Starbucks instead of Rs 25 to the next restaurant Sangeeta.

After some weeks, whenever I visited Sangeeta Restaurant for coffee, I could see “Starbucks” attracting crowd.

Then one day, I was curious about what sort of coffee for this exorbitant price, might taste like?

Then I walked in, to surprise myself – buy a small coffee, enjoy its taste, ambience, and walked out.

The following week, I walked by Starbucks again. Should I go in?

The ideal decision making process should take into account the quality of coffee (Starbucks Vs Sangeeta); the prices at two places; cost – benefit analysis…

This is a complex computation. So we resort to the simple approach 👇

*”I went to Starbucks before, and I enjoyed myself and the coffee. So this must be a good decision for me.”*

So, I walked in again and get another small cup of coffee 2nd time.

*In doing so, I just became a 2nd person in line – standing behind myself.*

Few weeks later, I again walk by Starbucks, vividly recall my past decisions and act on them again.

Now I become the 3rd person in line, standing behind myself.

As the weeks pass by, I enter again and again, and feel more strongly that I am acting on the basis of my preferences.

*BUYING COFFEE @ STARBUCKS HAS BECOME A HABIT WITH ME.*

The story doesn’t end here. Now my ANCHOR got changed from paying Rs 25@ Sangeeta to Rs 150 for small cup of coffee @Starbucks.

Now as my anchor is no more Rs 25 but Rs 150 for small cup and start paying Rs 200 for medium size cup of coffee as I start convincing myself that I am paying just Rs 50 more but getting double the quantity.

*Conclusion:*

As I have already made this decision many times in the past, so, I now assume that this is the way I want to spend my money.

*I have HERDED myself – lining up behind my initial experience @ Starbucks – now I am part of the crowd.*

It’s the way, we have been conditioned to pay for drinking water, popcorn etc…

*BEWAREly yours,*
🙏Ramu🙏

*Why the “First Impressions are Important?” – Part 2:*
🙏Ramu🙏10/10/2022

In part 1, some have misunderstood as “obedience towards parents or follow the path of parents.”

The concept to be understood is, “people follow the first encounter, first reference, first meeting, etc for long time and that “first…” becomes the reference point for all subsequent decisions.

(A) *How ANCHORS are set in our mind?*

For example, if we happen to overhear particular land price is 1 Cr or 52 LCD Sony is 50,000, that price doesn’t become our anchor or imprint in our mind.

But if we attempt to purchase for ourselves or for our relatives, then that land price or lcd prices becomes ANCHOR in our mind.

If we don’t buy that land or lcd due to expensive price, then if we start searching for another land or lcd, then that first ANCHOR of the land price or lcd price plays a major influence towards the “New Buy”.

For simple understanding…

(1) Price tags by themselves are not necessarily ANCHORS.

(2) They become ANCHORS when we *CONTEMPLATE* buying a product or service at that particular price, then IMPRINT is SET.

(3) Then all our future BUYS get influenced by that FIRST SET ANCHOR price.

*Live example:*

Very recently, a girl of 24 years, graduated, married, had 2 kids met me for a job.

I told her that “I don’t have any vacancy. However I want to find out where would you fit in my office as you are married and having kids too. To do so, I require you to work in our office for couple of months.”

She asked me, “How much would I pay?”

I told 12K as a stipend for 3 months and I shall not give any guarantee beyond 3 months if I couldn’t fit you.

She agreed and started coming to my office.

With in a month, I found out that she’s sharp and her grasping was far beyond my expectations.

Then I asked her, *”Why weren’t you working for anyone before coming here and idle for 2 years?”*

*Her reply is the concept of ANCHOR and how it influences our subsequent decision.*

Her first job was, she’s working for Chennai Corporation during COVID 19 as a door to door campaigner for identifying COVID patient.

During that time, she’s paid Rs 15,000/- (Rs 500 per day).

*That her first salary Rs 15,000 became her ANCHOR for identifying new job.*

No one was ready to offer her Rs 15K and thus she had to sit at home as jobless for around 2 years.

*That’s how our first ANCHOR plays a major role in all our subsequent decisions.*

Similarly, the first impression, one creates in another mind, whether it’s good or bad, it stays in his/her mind for long time and it becomes reference point for all his future decisions about you. It’s very difficult for anyone to change other people’s mind from that “ANCHOR”.

So, my dear friends,

*So, beware “First Impressions” are so important and it shouldn’t be taken so lightly when you try to create on other people’s mind… that includes job interviews, first DATING, first customer meet, etc…*

Thank you if you have read till now.

*(how and when ghat first anchor could change we shall discuss in next part….)*

*Whether actor Surya alone could give “Singam – part 3? I too can.*😛



*Impressingly yours,*
🙏Ramu🙏

*Why “First Impressions are Important?”*
🙏Ramu🙏10/10/2022

Naturalist Konrad discovered that gosling upon breaking out of their eggs, become attached to the first moving object they encounter – their mother.

The first thing they saw, and they followed their mother’s loyally from then on through adolescence.

We, humans too are no exceptions from gosling.

For example, when my grandson was 2+, when we were for outings, he used to run ahead of us.

During one such occasion, a beautiful young couple with fair white skin, carrying a cute small kid, seemed to be very rich came opposite side, saw my grandson running fast, stopped him and cajoled him, “Can you come home with us? We shall give you candy.”

Immediately, he was running faster backwards / towards us with a stunning + bewildering face and hopping towards his dad’s shoulder.

I too became confounded to see his actions as, “Why should he not go with them? Why was he anchoring to only with his parents?”

In behavioral economics, they call this behavior as *IMPRINTING*.

In life, the many choices we make from the trivial to the profound, (such as choosing our careers, our spouses, our clothes brand, etc) in which this IMPRINTING or ANCHORING plays a major role.

To understand further, you need to wait for Part 2…

*(Do you guys wait only for PS – 2 movie ? Why not for understanding human behavior styles?)*

*Part 2 shall explore…*

Why do we accept ANCHORS? How ANCHORS have been imprinted into our mind? How these imprinted ANCHORS influence our decisions, judgements, etc…

*Impressingly yours,*
🙏Ramu🙏

*AHOBILAM – Travelogue:*
🙏Ramu🙏7/10/2022

Sometimes serendipitous trip results in enormous joy than well organized trip.

We, two family of 5, haphazardly decided to travel AHOBILAM just 3rd night and proceeded 4th morning 7 AM in a car from Chennai.

Even if one of us have been little bit smarter, just if that smarter one have enquired someone about the next morning trip, the whole trip would have been abandoned.

*Just have the faith in “Google” map, Gpay, plastic cards, etc, two fools have executed the foolhardy decision, that have turned out to be one of the best trips we have had so far.*

Reached “AHOBILAM” around 4 PM, with just left out with single point petrol in our car and a couple of 1000s cash.

First shock was, there’s no gas stations available in the vicinity of 15 KM radius. Second shock was our all the 3 Vodafone, Airtel and jio had no signals. Third shock was it’s a complete jungle, dense forest, full of monkeys, few placards with the message of “beware of tigers and bears” and the region turned out to be pitch dark @ 6 pm. The fourth shock was, no one knew Hindi nor English nor Tamil but Telugu. The entire region seemed (perceived) to be consisted of 40 or 50 houses and the population of hardly 150 to 200 or so.

However, we all of us had hired 2 rooms just for Rs 600 each, got freshen ourselves and proceeded to the nearby Narasimmha Perumal temple.

*#1: Consecrated Perumal temple:*

This is the unique temple (out of 10 temples) in AHOBILAM that it’s the only one which has not been “self-manifested” or “not self existed” and it’s consecrated during 13th century with the August presence of Lady “Thirumangai Alvar nachiyar”.

It’s a neat and clean temple that had engrossed even me (of whom not Fanatic devotee of any temple) into it with such a divine serenity ambience.

When we came out from temple @ around 8 pm, we all of us had unanimously felt that “we had realized full worth of our money, time and efforts” to travel all the way from Chennai.

In the meantime, we had spotted a guide who knew 15% Tamil and fixed him for next day early morning 6.30 with the assurance of taking us to all the rest of the 9 temples.

*#1 to #5 Self manifested temples:*

He had explained us the significance of AHOBILAM that “AHO means “Lion” and “Bilam means CAVES”.

The story goes, the God Narayana had incarnated avatar of 50% human + 50% lion to annihilate “HIRANIAN”.

That particular location where HIRANIAN was slayed was located 5000 feet height and all devotees had been climbing to reach the place.

It’s an amazing journey, for about 3 hours, partly by deep stairs, partly by a narrow stream with a puddle of chilling water of about 4 to 5 degree temperature, strewn with rocks and pebbles and frankly speaking everyone irrespective of religion should experience this rock, stream, steep stairs climbing at least few times in a lifetime.

In our group of 5, 3 had opted for the help of “Tolly” for Rs 3,500 per each and single person was carried by 4 people in a bamboo easy chair.
——————————————–
*It’s about 3 hours journey and anyone with reasonable fitness can climb easily, and again I am reiterating all of you that, “It shouldn’t be missed at all” at least once in our lifetime.*
——————————————–

In that 3 hours, we had visited 5 Narasimmhas in 5 caves and another 2 temples were located during downturn journey.

All the 5 caves were phenomenal and the ambience filled with medicinal herbs, dense forest, light drizzling, etc…simply exceptional.

Rest two temples were situated very far away, and we had to travel by jeep and to be frank one can avoid the final two if one who may not feel guilty of not visiting.

*Overall, it’s a fantastic trip in my life and can easily have the rank top 5 adventurous spots I had visited ever.*

I wish all you have an incredible trip to AHOBILAM and you will surely feel worth of every minute, paisa, and energy you would expend towards this journey.

*Serenityly yours,*
🙏Ramu🙏

*SUNDAY THOUGHT:*

*Was “Gauthama Buddha” Right???…*

*… in concluded “DESIRES” is the primary cause for all “Human Sufferings”?:* 🙏Ramu🙏2/10/2022

I have just completed 2 epic Shakespeare’s plays (in Tamil) viz “Julius Caesar” and “Othello”.

My thoughts had been traveling towards juxtaposing with other Indian epic “Mahabaratha”, and so many.

…and to my surprise, all these epics had been BUILT on the single theme *”JEALOUSY”*.

“Julius Caesar, seemed to be lived during 50 BC and his story was adopted as a “play” by Shakespeare during 1600 AD.

*Theme of JuliusCaesar:*

Cassius the school buddy of Julius Caesar, who had been more talented than Julius Caesar himself during childhood, couldn’t tolerate the ASCENDENCY of Julius Caser and so, Cassius had deviced the plot of murder.

*Theme of Othello:*

It too seemed to be adopted from real story by Shakespeare.

“Iyago” couldn’t tolerate the ASCENDENCY of (his peer) “Michael Cassio” as a deputy lieutenant to the protagonist – Othello.

*Theme of “Mahabharata”:*

This too believed to be a real happenings, may be few milleniums ago and was adopted by Ved Vyasa much later may be during 400 BC.

In this epic too, Gauravas couldn’t tolerate the ASCENDENCY of their siblings – Pandavas’.

It’s not only in epics, but also the two WW1 and WW2 happened only because of German and Japan’ couldn’t tolerate the ASCENDENCY of BRITISH.

Even today, the explicit rivalries USA and RUSSIA couldn’t tolerate the others ASCENDENCY in the global scenario. Though China joined that wagon a few decades ago and challenging US’s ASCENDENCY.

The primary cause of present Ukraine war is only because Russia tries to safeguard its territory from EU’s ASCENDENCY.

*Controlling the other’s ASCENDENCY and establishing one’s own SUPREMACY is the GENESIS for all technogical innovations and ARMS RACE happening around the world.*

*We individuals too have no exception in Sufferings because of peers’ and siblings’ ascendency or their supremacy and thus most of the time, we are driven by ENVY rather than GREED.*

Then how come, “Budhha” who lived around 500 BC or so concluded….

*DESIRES are the primary cause for all human Sufferings?*

If Buddha was renowned for having identified the root cause for human Sufferings,….

*”Isn’t JEALOUSY which fuels greed or desire?*

*”Isn’t the jealosy the mother of greed or desire?*

*”Isn’t the genesis of jealosy prior to desire or greed?”*

*”Isn’t ENVY that DRIVES the WORLD more than and PRIOR to GREED?”*

I wish Buddha told *”Jealosy is the cause for all human Sufferings.”*

*Envyingly (not) yours,*
🙏Ramu🙏

*NOBLE MEN REMAIN NOBLE EVEN IN PENURY…*
*… like conch shells remain white even when burnt:* 🙏Ramu🙏30/9/2022

The above couplet was recited by an age old woman Tamil poet “AVVAI”.

One of my senior friends, 60+ living in my village where I had spent my entire school days.

It’s during my adolescent age, exactly during +1, +2 time, during early ’80s, me and few of my friends used to like the company of the above friends group as they’re into college.

My senior friend’s family are agriculturists and he’s an expert in the game of “KABADI” and he always loves to be with the company of friends.

During early ’80s, our villages (in and around) used to have “Kabadi” tournaments frequently and generally it used to be an overnight tournaments for the prize money of Rs 1001/-.

He used to participate / travel near by villages with his team for all tournaments and we used to accompany his team as spectators / supporters, and during all these occasions, we all of us used to sleep on the sideways of unhygienic public places (for today’s standard), eating in the rolling carts ( hand stretch bhavan) with his teammates and I used to be so engrossed the way those athletes used to discuss the strategies, strength and weaknesses of opponents, etc (SWOT analysis).

(Yes. Of course. I did so at the cost of my +2 examinations, bunked schools, tuitions, received lashes / whip from patents once returned, rebelled against parents, absconded from home for few days, etc)

Later, after we too had grown up, these friends group had upgraded to “playing cards – Rummy” group with few additions and deletions.

During all these occasions, my above mentioned senior friend alone used to take care of all our 10+ expenses starting from tiffin, tea, cigarettes, and drinks for few though most of us were teetotalers.

He did so, not because of he loved the games of sports or playing cards, but because he loved the company of friends more than anything else.

Presently, he’s not “well-off” both financially and health wise too. He had sold few lands he had owned, undergone bypass surgery, confined to his family most of the time, presumably because he’s unaffordable to spend money for his lovable friends.

*I have always used to think as, He’s such a person that if humans’ hearts are floated around the pool of blood, his heart must have been made to float amidst the sweet scented liquid such as “Rasagulla jeera”.*

In my 40 years of friendship with him, I had never experienced he had ever allowed anyone to spend money for him.

Even a couple of years ago, when he had visited my office first time, he had behaved the same way and I had admonished him for not allowing me to repeat my gratitude or atonement.

His son recently graduated did a “short term software course” in Chennai and he had visited me yesterday as yesterday was the last day for his 8 months course and he’s about to leave for his native place.

*He visited me with big basket of fruits at around 6.30 pm.*

I was quite embarrassed as he’s just 22+, not even employed who had spent so much of money for fruits and I became more guilty as I couldn’t offer him even a tea or snacks as our company staffs had been leaving.

*I had YELLED at my friend this morning for having created such an awful and emabarssed moments for me by asking your boy who is yet to be employed, to visit your lovable friend with disgusting formalities.*

*HIS EPIC REPLY MADE MOISTENED MY EYES.*

My friend on phone,…

*”Ramu, to my knowledge, You’re the FIRST VIP, he’s going to ever meet in his life.”*

*”So I thought, he should inculcate the habits or ETTIQUETES from now onwards “how to conduct himself” while meeting still higher VIPs in due course of life.”*

*”So I thought, let it start from you.”*

I recalled the age old poet’s couplets which I had mentioned in the beginning and repeating the same in Tamil:👇

*”கெட்டாலும் மேன்மக்கள் மேன்மக்களே; சங்கு சுட்டாலும் வெண்மை தரும்”* – ஔவை

Of course, this write up turns out so long. My heartfelt thanks if you have read upto this line.

*Succumbingly yours,*
🙏Ramu🙏

Entrepreneurs’ delighted moments:🙏Ramu🙏28/9/2022

One supplier of 27 year old, from Mumbai visited me yesterday.

Since beginning, he’s sitting in the edge of the seat and made me feel he’s doing so out of respect.

I have always used to be very jovial, teasing, pulling etc…especially if they’re suppliers from Mumbai / “marvari” young chaps as I have been habituated to perceive “these fellows are much smarter in business and I could never win any deals.”

That young chap was throwing “just a smile” for all my banter, and repeatedly told, “I respect the way you conduct your businesses.”

Again, as I used to these “sweet butter words” frequently and I have never carried away my self as I used to be conscious that “I am his customer and he has to behave like that only.”

Then I asked, “who are all he visited? how’s the market, etc..?”

I was shocked to understand, I am nothing for him for the amount of business I am doing with him as other players of my own industry do business with him 25X to 30X.

I have thrown the next grenade at him, so you have come here to find out whether I have different suppliers other than you.

He replied me very humbly, “I visited others for having more business, but you “out of gratitude.”

Generally I used to ignore these phrases as “marketing gymics”.

Further he continued, when I visited couple of years ago, these big players had never even entertained me.

After I had won the small order from you, I had approached them saying, “I am supplying to Spiraseal.”

Then orders have started flowing in and our business becomes multiplied.

I always keep you and your company close to my heart and grateful for you “as you’re my entry point to this industry.”

I feel heartwarming though guilty of being too much complacent too.

Then I had sent off him with another banter, “I should send my boys and myself to your office to get training to multiply our business.”

Thanking you.

Delightfully yours,
🙏Ramu🙏

*ஷேக்ஸ்பியர் அடிப்பொடி ஜே. கே. ராஜசேகர் – நூல் ஆசிரியர் அறிமுகம் :*
🙏ராமு 🙏23/9/2022

உலகெங்கும் கம்பன் விழா நடைபெறுவதற்கு முழு முதற்காரணம் காரைக்குடி சா. கணேசன் என்பவர். அவரைத் தமிழ் கூறும் நல்லுலகம் *”கம்பன் அடிப்பொடி சா. கணேசன்”* என்று நன்றியுடன் அழைக்கும்.

அவர் கம்பன் அடிப்பொடி என்றால் எனக்கு ஜே. கே. ராஜசேகர் என்பவர் *”ஷேக்ஸ்பியர் அடிப்பொடி “*.

5 வருடங்களுக்கு முன்பு 100 பக்கங்களே கொண்ட “ஷேஸ்பியர் – ஒரு அறிமுகம்” என்ற புத்தகத்தை சென்னை ஹிக்கின்பாதம்ஸில் பார்த்து வாங்கிப் போனேன்.

படித்தவுடன் அதில் உள்ள ஆசிரியர் நம்பர்க்கு போன் செய்து அவருடைய அழைப்பின் பேரில் அவரைச் சந்திக்க தினத்தந்தி அலுவலகம் சென்றேன்.

அவர் கிட்டத்திட்ட ஆனந்தக்கண்ணீருடன் என்னை வரவேற்று கொஞ்சம் நேரம் பேசிக் கொண்டு இருந்து விட்டு, அது முதல் இணைபிரியா நண்பர்கள் ஆனோம்.

*அப்போது அவருடைய வாழ்கை லட்சியம் ஷேக்ஸ்பியரின் எல்லா நாடகங்களையும் (45) தமிழில் நாவல் வடிவில் கொண்டு வரவேண்டும் என்பதே என் வாழ்நாள் இலட்சியம் என்று கண்களில் நீர் மல்க கூறினார்.*

நான் அவ்வவுளவு தூரம் அவரைப் பார்க்க வந்ததாதல் அவருடைய நாவல் வடிவிலான உலகப்புகழ் பெற்ற “மெக்பத்” புத்தகத்தை எனக்குப் பரிசாகக் கொடுத்தார்.

படித்து முடித்த அன்றே அவரைக் காண தின தந்தி அலுவலகம் சென்றேன். ஒரே ஒரு வித்தியாசம். இந்த முறை நான் கண்ணீர் மல்க நின்றேன்.

இப்படி ஒரு அருமையான, எளிமையான நடையில் ஷேஸ்பியரின் நாடக நடையை மாற்றி நாவல் வடிவில் தந்த உங்களுடைய படைப்பு மகத்தானது. இது தமிழுக்கு செய்யும் சேவை என்றேன்.

அவர் விட்டேதியாக “யாரு சார் படிக்கிறாங்க” என்றார்.

அப்போது நான், “அய்யா! ஜூலியஸ் சீசரில் வரும் “ப்ருட்டஸ்” நல்லவனா? கெட்டவனா? என்று ஒரே குழப்பமாக இருக்கிறது. அதை எப்போது நாவலாக படைப்பீர்கள் என்றேன்?

அவ்வாறு படைக்கும் பட்சத்தில் நான் குறைந்தது 100 பிரதிகளை விற்றுத் தருகிறேன் என்று உறுதி அளித்தேன்.

அதன் பிறகு 5 வருடத்தில் 20 முறையாவது போன் செய்து அவருக்கு தொல்லை கொடுத்திருப்பேன்.

என்னை நினைவு கூர்ந்து இன்று எனக்கு போன் செய்து நீங்கள் 5 வருடங்களாகக் கண்ட கனவுப் புத்தகத்தை உங்கள் விலாசத்திற்கு கூரியர் செய்துவிட்டேன் என்றார்.

ஜே. கே. ராஜசேகர் அவர் கடமையைச் செய்துவிட்டார். நான் என் வாக்கைக் காப்பாற்ற வேண்டும். உங்களை விட்டால் எனக்கு வேறு யார் இருக்கிறார்கள்?

*வாங்கிப் படித்து, உங்களுக்கு தெரரிந்தவர்களுக்கு பரிந்துரை செய்து இன்புறுங்கள்.*

அவருடைய தொடர்பு எண் : +919790581005

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நன்றி.

உங்கள்
ராமு

*More live examples in “Decoy / Relativity Effect:*
🙏Ramu🙏22/9/22

Example #1:

(A) Economist.com subscription – $59, 1 year includes online access to all articles since 1997.

(B) Print & web subscription – $125, 1 year includes access to all articles since 1997.

The above makes it difficult for consumers to find both of its absolute value to decide which one is cheaper.

So people start choosing the lowest one of $59 as usual, which threats the Economists management’s “Printing” department turns out bankruptcy.

They introduced the DECOY – TRAP as the following.

(A) ON LINE SUBSCRIPTION- $59, 1 year, since 1997.
(B-) PRINT SUBSCRIPTION – $125, 1 year,
(B) PRINT AND WEB SUBSCRIPTION – $125, 1 year, online articles since 1997.

People have started subscribing option B for $125 as they find B is relatively superior to B-.

Here (B-) used as Decoy to promote option B to push on.

Example #2:

We not only tend to compare things with one another but also tend to focus on comparing things that are easily comparable – and avoid comparing things that cannot be compared easily.

Suppose, we are shopping for a house. Our real estate agents would guide us to 3 houses 1 Contemporary and 2 colonials which suits our budget. They are all equally desirable.

(A) Contemporary
(B) Colonial with zero flaw.
(B-) Colonial with slightly damage roof.

The chances are good that we won’t choose “Contemporary” and we also won’t choose the “Colonial” with roof damaged.

Here (B-) is used as DECOY to push his high margin product (B).

👆I have turned out to be the personal victim of this Decoy.

More examples to follow

*Decoyingly yours,*
🙏Ramu🙏